A step-by-step guide to moving beyond simple transactions and creating brand fans who stay, spend more, and spread the word. Introduction: Your Product Isn't Your Product Anymore Here’s a hard truth for modern business: your product is not your product. Your real product is the entire experience a customer has …
The A.C.T.I.V.E. Customer Framework: Turn One-Time Buyers into Loyal Fans That dopamine hit from a "Sale Completed" notification? It feels amazing. But for most creators, what comes next is… silence. All energy went into making the sale, but according to research, acquiring a new customer can cost five times…
