A step-by-step guide to moving beyond simple transactions and creating brand fans who stay, spend more, and spread the word. Introduction: Your Product Isn't Your Product Anymore Here’s a hard truth for modern business: your product is not your product. Your real product is the entire experience a customer has …
The A.C.T.I.V.E. Customer Framework: Turn One-Time Buyers into Loyal Fans That dopamine hit from a "Sale Completed" notification? It feels amazing. But for most creators, what comes next is… silence. All energy went into making the sale, but according to research, acquiring a new customer can cost five times…
Forget the revenue hype. What truly matters is profit math, cash flow, and customer experience. The High of the First Sale… and the Reality Check That Follows You get the notification on your phone: “New order received!” It's a rush of excitement—validation that your research, setup, and investment are starting to…
